Southern Bank Names Senior Marketing Officer
(APRIL 8, 2015 – POPLAR BLUFF, MO) Southern Bank announced Tiffany Jenkins has been named as the company’s new Senior Marketing Officer. Jenkins will oversee the bank’s strategic marketing initiatives, including advertising, branding, digital marketing and strategic planning.
“Tiffany’s background and expertise in community banking and marketing will be a valuable asset as Southern Bank continues to grow and deepen its relationship with consumers and businesses across all of our markets,” said Kim Capps, Chief Operations Officer at Southern Bank. “She will help guide our message of the strong roots we hold within the communities we serve, but also our ability to offer the innovative technology and ease of accessibility consumers seek from larger banks.”
Jenkins brings more than 10 years of marketing experience in both the banking and healthcare industries to her new role at the bank. Prior to joining Southern Bank, she served as the Director of Marketing and Public Relations at Poplar Bluff Regional Medical Center where she played a strategic role in completion of the hospital’s new $173 million hospital campus that opened in January 2013.
Earlier in her career, Jenkins also served as the Marketing Officer for First Community Bank, headquartered in Poplar Bluff, Missouri.
Jenkins earned a Bachelor of Science Degree from Southeast Missouri State University with a major in public relations. She has also supported her community by serving as a board member and volunteer for several non-profit organizations including the Boys & Girls Club of Poplar Bluff, Bright Futures Advisory Board, Women Aware Inc., Rotary Club, American Heart Association, and March of Dimes.
About Southern Bank
Southern Bank has served the financial needs of America's Heartland for over 130 years, making it one of the oldest financial institutions headquartered in the region. Southern Bank offers dynamic and competitive products to individuals and businesses with a full range of financial products and services. An intense focus is placed on core values of being strongly rooted within the communities it serves, but Southern Bank also offers the innovative technology and ease of accessibility consumers seek from larger banks. Southern Bank is now a $2.1 billion financial institution, with 47 locations in Southern Missouri, Northern Arkansas and Southern Illinois. For more information, visit www.bankwithsouthern.com.